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About Us

Patches and Petals is located in the heart of Belleville, a small village outside of Madison, Wisconsin. We are a unique store in that we not only offer everything you need for your quilting projects, but we also carry gifts, collectibles and antiques.

We opened in January 1998 in a 1500 square foot storefront. We started with 600 bolts and lots of dreams. The shop has steadily grown to it's current size of approximately 5000 bolts of fabric. In July 2001, our rapid growth allowed us to move our store into a wonderful historical structure that was built in 1905. The building was originally a 2 story furniture store. It still has its original tin ceiling and wood floors and we are firmly committed to preserving its integrity. We now have a shop with plenty of natural sunlight, great parking, a wonderful classroom and balconies that are perfect for displays.

We take great pride in our store, where our high quality fabrics are combined with gifts, patterns and books to create a quilter’s paradise. If you are visiting southern Wisconsin make sure to include a trip to Belleville and Patches and Petals. Our friendly, trained and talented staff is eager to meet you and help you with your needs.

Store Hours:

Monday - Friday: 10:00 a.m. - 6:00 p.m.
Saturday: 9:00 a.m. - 4:00 p.m.
Sunday: 12:00 p.m. - 4:00 p.m.

Please come on over and visit us! If you can't make it to Belleville, our online store is always open!

We are closed on New Year's Day, Easter Sunday, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas.  We are closed at noon on Christmas Eve Day and at 3:00 on New Year's Eve Day. If the roads are bad due to snow or ice, or the schools have closed due to weather conditions, please call as we may close early.

How to Contact Us:

Patches & Petals, LLC
13 W Main Street
Belleville, Wisconsin 53508

Phone: 608-424-1516
Fax: 608-424-1730

Directions to the Store:

  • FROM MADISON take US-12/US-151/MIDVALE BLVD exit, exit number 258, towards Dodgeville. Turn Left on US-151 S/US-18 W. Take Country Road PB ramp. Turn LEFT onto PB. Turn Slight LEFT onto WI-69. Turn RIGHT onto WI-69/WI-92/Main St. Patches and Petals is on the RIGHT, located in the second block of Main St.
  • FROM MONROE take WI-69. Take the WI-ll East/WI-69 NORTH/WI-81 East ramp towards New Glarus/Brodhead. Merge onto WI-11 E/WI-69 N/WI-81 E. Take the WI-69 NORTH exit towards Monticello/New Glarus. Turn LEFT onto WI-69 N. WI-69 N becomes WI-39/WI-69. Stay straight to go onto WI-69. WI-69 becomes WI-69/WI-92. Patches and Petals is on the LEFT, located in the second block of Main St.
  • FROM ANYWHERE ELSE, call us at (608) 424-1516 or go to Google for personalized directions.